SLOMO BRAND DEVELOPMENT

For this project the goal was to select an animal, and to come up with a brand identity. I choose to pair the sloth and try to develop an apparel brand that both suit the fitness group and the more casual to lazy group of people (which we all tend to get lazy sometimes).

OVERVIEW

So the main goal was to come up with an apparel brand that anyone can wear, be it going to the gym to workout or being able to just kick back and relax. As the SLOMO slogan goes.... Unleash Your Inner Sloth and Become Great!

The process included:

- Design a suitable logo for the SLOMO brand

- Create an apparel brand built for anyone to wear and enjoy

- Create advertisements, social graphics, etc.

Hope you enjoy the graphics in this project!